Good work deserves to be understood
A brand is more than a logo. It is how an organization presents itself, how people experience it, and how clearly it communicates what it does and why it matters.
Hollaway helps companies, public agencies, programs, and organizations build brands that are clear, distinctive, and useful in the real world.
Our creative team combines brand strategy, graphic design, web and digital development, photography, video, and communications expertise with something less common: an understanding of the technical and public-sector environments many of our clients work within.
We know how to take complicated organizations, programs, and ideas and make them easier to recognize, understand, and remember.
Our Capabilities
Brand Strategy + Identity
We help organizations define how they want to show up in the world—and build a visual identity that makes that idea clear, recognizable, and consistent.
- Brand strategy and positioning
- Naming and messaging
- Logo and visual identity development
- Brand standards and guidelines
- Program and initiative branding
- Brand refreshes and rebrands
Web + Digital
We create digital experiences that make organizations easier to find, understand, and engage with.
- Website strategy and development
- Information architecture and user experience
- Website content and copywriting
- Digital campaigns and content
- Social media graphics and digital assets
- Interactive and web-based communications
Graphic Design + Collateral
From a single piece to an entire communications system, we create materials that carry a brand consistently across the places people encounter it.
- Reports and publications
- Presentations and templates
- Brochures, fact sheets, and collateral
- Advertising and campaign materials
- Signage, displays, and environmental graphics
- Event and promotional materials
Photography + Video
Original imagery helps organizations show their people, work, and impact in ways stock photography never can.
- Photography and art direction
- Executive and team photography
- Project and location photography
- Drone photography and videography
- Video production
- Interviews and storytelling
- Animation and motion graphics
Communications + Content
A strong brand needs more than a visual identity. We help organizations find the words, stories, and communications tools that make what they do easier to understand.
- Communications strategy
- Messaging and content development
- Website and campaign copywriting
- Executive and organizational communications
- Social and digital content
- Reports, publications, and storytelling
We Know the Work
Great creative work starts with understanding what you are trying to communicate.
For organizations working in infrastructure, engineering, environmental services, government, and other technical fields, that can be harder than it sounds.
Our creative team works alongside environmental scientists, planners, public engagement professionals, engineers, agencies, and technical teams every day. We understand the language, the audiences, and the work behind the brand.
That means less time explaining the basics and more time figuring out how to communicate them well.
And because our capabilities extend beyond brand development, we can carry an identity into the places where people actually experience it—from websites and presentations to reports, photography, video, digital content, and major communications campaigns.
The goal isn’t simply to make something look good. It’s to make the organization behind it clearer.
